Business
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Uncovering Buyer Personas
Nothing is more important for you as a digital marketer than understanding your customers. Without such understanding, you can’t develop…
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Knowing You Aren’t Wasting Money
There’s a famous quote from advertising legend John Wanamaker: “Half the money I spend on advertising is wasted. The trouble…
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Planning B2B Campaign Success
Measuring the success of your marketing campaigns depends on your business goals and the type of campaign you’re running. Sales…
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Designing Deep-Discount Offers
Acquiring leads is the goal of the gated offer discussed in the previous section, but how do you acquire buyers?…
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Business – Generating leads with educational content
Free reports Reports (also called guides) are among the most common types of gated offers and are usually mostly text…
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Crafting Offers That Sell
Whether you’re asking people to buy something, give you their contact information, or spend time reading your blog, you’re making…
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Balancing Your Marketing Campaign Calendar
You may be thinking, “Which campaign should I be using in my business?” This is the wrong question, however. The…
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Deciding which Marketing Campaign to Create
Digital marketing is a broad term that can mean anything from posting an image of your product on Facebook to…
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