Social Media
-
BrennanJune 28, 20240 36
Social CRM and Business Design
Social CRM: A Social Extension of CRM The previous chapter covered engagement in the context of social technology and social…
Read More » -
BrennanMay 2, 20240 28
Social media analytics.
If you invest time and effort building up your social media profiles, you will want to track your results so…
Read More » -
BrennanApril 22, 20240 6
Make Goals for Your Social Media Impact
Specific There isn’t any point in being vague about the goals you’re setting. Otherwise, you won’t have a clear target…
Read More » -
BrennanJune 22, 20220 13
Types of Content Marketing Campaigns
The following sections delve more deeply into different types of content marketing campaigns. Each has many complex nuances to it,…
Read More » -
BrennanJune 15, 20220 10
Segmenting Your Audience, Identifying Personas, and Targeting Content
One step in the process of identifying your target audience is grouping people based on characteristics such as demographics and…
Read More » -
BrennanMay 31, 20220 5
Social Business Building Blocks – Engagement on the Social Web
Engagement as a Customer Activity The Social Web creates an expectation from the customer’s perspective—whether a prior, current, or potential…
Read More » -
BrennanMay 31, 20220 2
Social Analytics, Metrics, and Measurement
Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping…
Read More »