Social Media
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Social CRM and Business Design
Social CRM: A Social Extension of CRM The previous chapter covered engagement in the context of social technology and social…
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Social media analytics.
If you invest time and effort building up your social media profiles, you will want to track your results so…
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Make Goals for Your Social Media Impact
Specific There isn’t any point in being vague about the goals you’re setting. Otherwise, you won’t have a clear target…
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Types of Content Marketing Campaigns
The following sections delve more deeply into different types of content marketing campaigns. Each has many complex nuances to it,…
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Segmenting Your Audience, Identifying Personas, and Targeting Content
One step in the process of identifying your target audience is grouping people based on characteristics such as demographics and…
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Social Business Building Blocks – Engagement on the Social Web
Engagement as a Customer Activity The Social Web creates an expectation from the customer’s perspective—whether a prior, current, or potential…
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Social Analytics, Metrics, and Measurement
Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping…
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